PRIVACY

Don’t Chase Cool (“we”, “our”, “us”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your data in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and globally recognised standards including the GDPR where applicable.

 
1. What Personal Information We Collect

We may collect the following types of information:

1.1 Personal Identifiable Information
Name
Email address
Phone number
Billing and invoice details
Company and job title
1.2 Website & Usage Data
IP address
Device information
Browsing activity
Cookies and tracking pixels
Behavioural data via analytics tools
1.3 Marketing & Campaign Data
Form submissions through landing pages or funnels (e.g., Involve.me)
Attribution information
Interaction with campaigns, ads, and emails
 

2. How We Collect Personal Information

We collect data through:

Website forms
Involve.me funnels
Email newsletters
Analytics platforms
Advertising tools (Meta, Google, TikTok, LinkedIn)
Direct client conversations
CRM systems
 

3. Why We Collect Personal Information

We collect and use personal data to:

Provide marketing and creative services
Communicate with users and clients
Improve website functionality and user experience
Measure advertising effectiveness
Generate leads and process enquiries
Comply with legal obligations
We do not sell personal data.

4. Disclosure of Personal Information

We may disclose information to:

Service providers (hosting, analytics, CRM, email tools)
Contractors or partners assisting in service delivery
Legal or regulatory authorities if required
All third parties are required to handle data in line with privacy laws.

5. International Data Transfers

Because we use global tools, your data may be stored or processed outside Australia. We take reasonable steps to ensure international providers apply adequate security and privacy standards.

6. Data Security

We implement reasonable measures to protect personal information from:

Loss
Unauthorised access
Misuse
Modification or disclosure
However, no online system is completely secure.

7. Access & Correction

You may request:

A copy of your personal information
Corrections to inaccurate information
Requests can be made via [email protected].

8. Cookies & Tracking

Our website uses:

Cookies
Pixels
Tracking tags
Analytics and advertising technologies
You may disable cookies through your browser, though some features may not function properly.

9. Data Retention

We retain information only for as long as necessary for:

Business operations
Legal compliance
Service delivery
 

10. Contact Us

If you have questions about this Privacy Policy, contact:
[email protected]